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Microsoft xbox – unicorp essays


Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Q1. Explain the elements of your promotional mix. Q2. Explain whether you use a push or pull promotional strategy, or a combination of both. Q3. Discuss your use of digital, mobile, or social media marketing. Q4. Discuss the elements of your advertising message. Q5. Explain your use of sales promotion, public relations, live events, publicity, or personal selling.


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